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Best Ways to Get More Spotify Followers

 

Whether you are an artist or a playlist curator, your Spotify followers are your dedicated fans. However, to grow your Spotify audience, you’ll need some tried and true strategies. Trying to keep up with the trends in marketing will result in a lot of extra effort on your part.

 

 

  • Use the Spotify Platform

Your Spotify profile does not exist in a vacuum on the platform. Instead, it’s better to think of Spotify as another social media platform. How your profile interacts with other profiles can influence your popularity.

You can even use Spotify to listen to your own playlists and music, share from the app, and more. Using Spotify as a social media for music platform rather than its competitors generally yields positive benefits as you grow your audience.

 

  • Promote to Grow Your Spotify Audience

While Spotify may be a great platform, it offers limited avenues to connect and grow your audience if you’re not ranked on its popular lists yet. You can still circulate your musical efforts on your preferred social media platforms or music authority blogs to gain Spotify followers.

 

One of the old tricks that still works is using Spotify shortcode on your website so that anything you embed counts towards your analytics figures. With plug-ins and widgets, you do not need to have any coding ability to embed your music or playlists.

 

  • Find Your Music Niche and Stick to It for More Spotify Followers

To grow a Spotify audience, you need to find a relatively unpopulated niche that suits your style. This niche needs to be specific, so a generic genre like country music is not enough. Instead, try to precisely focus on something like country crooners or Western swing.

Even if you’re an artist, consider building public playlists only in your niche. These public playlists let you surround your music with similar songs, which will attract the right people who match the Spotify algorithm to grow your audience.

 

  • Create What You Love for Spotify, Not What You Think Audiences Want

Once you access Spotify analytics for the first time, it can be tempting to let them influence your creative process. You will see what’s working and what is not, at least based on your current Spotify followers.

Trying to follow the trends your analytics show you does not help grow your Spotify audience. Instead, it will cause you to burn out chasing those elusive trends. Instead, try to understand what it is you love and create from that space.

 

  • Gaining Spotify Followers is a Marathon

Growing your Spotify audience and adding Spotify followers is not typically a fast process. Even if you do go Reddit viral or otherwise gain traction off-platform, it’s often not enough. Instead, think of gaining Spotify followers as a long-term plan, and you’ll grow organically as you put out more content.